As the relative effectiveness of physical resources decreases toward parity with rivals due to their fungibility, the firm's marketplace position, established by managers with a particular set of inter-culturally attuned set of personal values, may be the key antecedent in creating competitive...

Purpose: Driven by the growing pressure to justify the contributions of marketing activities, marketers have shown considerable interest in improving their marketing performance measurement systems (MPMSs). The purpose of this study is to examine the neglected mediating effect of marketing...

Purpose: A holistic understanding of sources that evoke customer emotions is essential for creating a positive emotional customer experience (ECX). Despite a significant focus on the cognitive aspect of customer experience and traditional customer behaviours (e.g. loyalty and satisfaction),...

The Chinese government launched the “going abroad” policy in 2001 to encourage Chinese companies to invest and create Chinese brands in international markets. However, the perceptions of Chinese brands among Western consumers have been shown to be consistently low, especially among European...

Purpose – The relationship between socially responsible leaders, the key driver of corporate social responsibility (CSR) practices, and organizational financial performance is a salient issue in the global context for both CSR scholars and practitioners. The purpose of this paper is to provide...

Using data collected from over 300 firms, price adaptation and export performance were measured at the export venture level and analyzed by way of structural equation modeling. The manager's international experience and the characteristics of the foreign market were found to influence price...

Purpose – The purpose of this paper is to identify the key factors that influence price adaptation in export markets. Design/methodology/approach – The conceptual model was tested empirically using data collected by mail questionnaire in a sample survey of 140 firms. The results were...

Despite the widespread use of trust as a determinant of successful relationships, limited empirical evidence exists to substantiate a positive relationship between trust and performance. Thus, the purpose of this study is to investigate the antecedents of trust and to examine the...