Calmette, Marie-Françoise; Crampes, Claude; Cavagnac, … - In: Revue d'Économie Industrielle 70 (1994) 1, pp. 73-94
[eng] The aim of this paper is to call attention on the complexity of the press market. Therefore, the fixation of a price for a newspaper or a magazine is very uneasy because of the specificity of this type of product : for example, the complexity of the production and distribution costs, the...