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ECONIS (ZBW)
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Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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2
Mutuality : critique and substitute for Belk's "sharing"
Arnould, Eric J.
;
Rose, Alexander S.
- In:
Marketing theory
16
(
2016
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10011494986
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3
Accept no substitutes : a reply to Arnould and Rose
Belk, Russell W.
- In:
Marketing theory
16
(
2016
)
1
,
pp. 143-149
Persistent link: https://www.econbiz.de/10011495030
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4
Les perspectives culturelles de la recherche en marketing en faveur du développement durable dans les pays en développement
Arnould, Eric J.
- In:
Recherche et applications en marketing
29
(
2014
)
3
,
pp. 99-103
Persistent link: https://www.econbiz.de/10011475257
Saved in:
5
Informing marketing theory through consumer culture theoretics
Arnould, Eric J.
;
Crockett, David
;
Eckhardt, Giana M.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012586786
Saved in:
6
Portable technology and multi-domain energy practices
Robinson, Thomas Derek
;
Arnould, Eric J.
- In:
Marketing theory
20
(
2020
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012201545
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7
Introduction: consumer culture theory : ten years gone (and beyond)
Arnould, Eric J.
;
Thompson, Craig J.
-
2015
Persistent link: https://www.econbiz.de/10011657445
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8
Desperately seeking the elusive epistemic consumer : reflections on reflexivity
Thompson, Craig J.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 642-661
Persistent link: https://www.econbiz.de/10014549843
Saved in:
9
Hybridations des relations homme-nature et changements de pratiques de consommation : une analyse au prisme des ontologies de Descola
Marchais, Dorian
;
Roux, Dominique
;
Arnould, Eric J.
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
2
,
pp. 3-30
Persistent link: https://www.econbiz.de/10014633058
Saved in:
10
Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance
Rémy, Eric
;
Roux, Dominique
;
Arnould, Eric J.
; …
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10014633064
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