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Akzeptanz von technologischen Innovationen : Nutzungsentscheidungen von Konsumenten dargestellt am Beispiel von mobilen Internetdiensten
Königstorfer, Jörg - 2008 - 1. Aufl.
Unternehmen stehen bei der Entwicklung neuer Produkte bzw. Dienstleistungen immer wieder vor der Frage, ob diese von den Konsumenten angenommen werden. Insbesondere der Erfolg von technologischen Innovationen ist nur schwer zu prognostizieren. Jörg Königstorfer betrachtet den...
Persistent link: https://www.econbiz.de/10013515640
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Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan - 2019
Persistent link: https://www.econbiz.de/10014342855
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Assembling consumption : researching actors, networks and markets
Canniford, Robin (contributor); Bajde, Domen (contributor) - 2016
pt. 1. Heterogeneity : relations in process -- pt. 2. A world of hybrids -- pt. 3. Consumers within networks -- pt. 4 …
Persistent link: https://www.econbiz.de/10013181888
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Health and cosmetics : investigating consumers' values for buying organic personal care products
Ezlika Ghazali; Soon, Pat Chen; Mutum, Dilip S.; Bang, … - In: Journal of retailing and consumer services 39 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011747770
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Mapping moralities of food and health in marketing research literature
Silchenko, Ksenia; Askegaard, Søren - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 9/10, pp. 794-829
Persistent link: https://www.econbiz.de/10012292958
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Millennials as luxury wine buyers in the United States?
Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
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Predicting wine preference : testing the premises of the vinotype theory
Borchgrevink, Carl Peter; Sherwin, Allan Lewis - In: International journal of wine business research : IJWBR 29 (2017) 3, pp. 251-268
Persistent link: https://www.econbiz.de/10011781076
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Young Chinese and functional foods for mobility health : perceptions of importance, trust, and willingness to purchase and pay a premium
Mirosa, Miranda; Mangan-Walker, Ella - In: Journal of food products marketing 24 (2018) 2, pp. 216-234
Persistent link: https://www.econbiz.de/10011880243
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Functional, organic or conventional? : food choices of health conscious and skeptical consumers
Gineikiene, Justina; Kiudyte, Justina; Degutis, Mindaugas - In: Baltic journal of management 12 (2017) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10011707201
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Consumers' collective action in market system dynamics : a case of beer
Kjeldgaard, Dannie; Askegaard, Søren; Rasmussen, … - In: Marketing theory 17 (2017) 1, pp. 51-70
Persistent link: https://www.econbiz.de/10011675836