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The effect of emotionally-arousing ad appeals on memory : time and fit matter

Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046

Persistent link: https://www.econbiz.de/10012650617

Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes

Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045

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Publicity about athlete endorsers affects responses to ads via motivational activation

Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112

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The persuasiveness of metaphor in advertising

Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961

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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

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Spreading joy : examining the effects of smiling models on consumer joy and attitudes

Berg, Hanna; Söderlund, Magnus; Lindström, Annika - In: The journal of consumer marketing 32 (2015) 6, pp. 459-469

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The advertised mind : ground-breaking insights into how our brains respond to advertising

Du Plessis, Erik - 2005

emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket … psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an …10. From brains to advertisements -- 11. Why should advertising be researched? -- What I learnt from a Zulu miner with …