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Targeted characteristics and use of socially marketed preventive health goods : evidence from condoms in sub-Saharan Africa
Wilson, Nicholas - In: Applied economics 50 (2018) 52, pp. 5659-5671
Persistent link: https://www.econbiz.de/10012062891
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Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon; Dugas, Michelle; Gao, Guodong; Burn, Lara - In: Health marketing quarterly 39 (2022) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
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Hands-on social marketing : a step-by-step guide to designing change for good
Weinreich, Nedra Kline - 2011 - 2nd ed (Online-Ausg.)
Persistent link: https://www.econbiz.de/10013207913
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Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.; Knibb, Jana N. - In: Health marketing quarterly 36 (2019) 3, pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
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The use of financial incentives to prevent undesirable behaviors
De Walque, Damien - 2018
behaviors, in domains as varied as HIV/AIDS, drugs, alcohol, smoking, obesity, or early marriage prevention. This paper presents …
Persistent link: https://www.econbiz.de/10011871255
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Using social marketing strategies to develop and pretest PrEP education materials for transgender women
Bass, Sarah Bauerle; Kelly, Patrick J. A.; Brajuha, Jesse; … - In: Journal of social marketing : JSOCM 13 (2023) 3, pp. 380-398
Persistent link: https://www.econbiz.de/10014311986
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Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
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The impact of endorsement on a sport-based social marketing campaign
Behnoosh, Shima; Pearson, Michael N.; Dickson, Geoff - In: International journal of sport management and marketing … 18 (2018) 6, pp. 478-500
Persistent link: https://www.econbiz.de/10011989740
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Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming; Struthers, Amy - In: Health marketing quarterly 35 (2018) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10011979348