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Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop...
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By exploring the communication options that organisations can employ in their stewardship to address crucial public policy options and engage in collaborative decision-making, this textbook gives students practical, actionable guidance
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Sackgassen und Erfolgswege des Wachstums: Hemmnisse und Chancen erkennen -- Wachstumswege entwickeln: Potenziale erschließen durch Ansatz bei den Ursachen -- Wege zu Wachstum: Methoden, Vorgehen und Fallbeispiele -- Wege in die Zukunft bauen: Paradigmenwechsel in der Unternehmensführung.
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