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Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
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Marketing investments in sport venue naming rights and the market value of the firm
Goldberg, David M.; Deane, Jason K.; Rakes, Terry R.; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
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The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event
Edwards, Martin R. - In: Human resource management 55 (2016) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011535984
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily …
Persistent link: https://www.econbiz.de/10012402227
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Benchmarking sports sponsorship performance : efficiency assessment with data envelopment analysis
Walraven, Merel; Koning, Ruud Hans; Bijmolt, Tammo H. A.; … - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
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The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
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Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier; Dalakas, Vassilis; Melancon, Joanna … - In: Services marketing quarterly 42 (2021) 3/4, pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
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Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208