Lanero, Ana; Vázquez, José Luis; Gutiérrez, Pablo; … - In: International review on public and non-profit marketing 8 (2011) 2, pp. 111-130
In the context of the wide-ranging social and economic changes that have been occurring in industrialized countries over recent decades, contemporary higher education institutions are seeing their missions expanded by the assignment of a further responsibility to provide a socio-economic boost,...
