Purpose: In response to the cancellation of a host of events during the summer of 2020, the purpose of this paper is to examine the rapid innovation that created an online County Show. County Shows are traditionally associated with agriculture and the wider rural economy of a region and provide...

There has been a significant decline in the number of pubs in rural areas of the UK in the past decade. The disappearance of these places has a dramatic impact on rural communities, as village and rural pubs work as a network tier for the entire area by providing opportunities in terms of...

Britain is ageing. By 2035 the number of people aged 65 and over will account for 23% of the total population. This increase will have an impact on the economy, the provision of goods and services, and the resources needed to ensure a high quality of life into old age and active participation in...

Purpose – This paper aims to consider the challenges facing small rural businesses in Mexico in their efforts to be enterprising and sustainable when confronted with severe exogenous pressures. Extant literature on farm diversification has a developed economy focus (Pyysiäinen et al. , 2006;...

Purpose – The purpose of this paper is to challenge calls for a monolithic rural home‐based business (HBB) sector and instead propose meaningful sub‐sectors of HBB that fit within contemporary rural economic development theory. This informs business support and policy objectives....