Individual products may pass through life cycles of birth, growth, maturity and demise. But product categories and brands tend to follow cycles of evolution, rather than life cycles. The character of this evolution is determined by the cumulative changes in the attributes of individual new...

Technology strategy variables tend to predominate as predictors of survival in the fast-changing rigid disk drive industry. Building on these previous studies, we here test the hypothesis that the technological and market strategies of a new entrant are highly interrelated and that their joint...