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This impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs, including the role and experience of their founders, as well as the collaboration of these SMEs in networks with larger firms. The expert contributors from all over the world and the...
Persistent link: https://www.econbiz.de/10011851870
Globalization increasingly demands understanding of cultural differences worldwide. Yet many teachers and management researchers lack a deep understanding of cross-cultural and inter-cultural issues that facilitate attitude change. Further, they need to know details of how things are really done...
Persistent link: https://www.econbiz.de/10010784589
1. Central Eastern Europe, Russia, and the Ukraine : economic and socio demographic / V.H. Manek Kirpalani -- 2. Regional economic and marketing structure / V.H. Manek Kirpalani -- 3. Consumer behavior / L. Garbarski -- 4. Industrial policy / A. Nowak and V.H. Manek Kirpalani -- 5. Marketing...
Persistent link: https://www.econbiz.de/10014499786
Persistent link: https://www.econbiz.de/10005462420
The born global start-up lacks resources compared to the requirement of reaching world markets. Further, the extant internationalization theories may not be adequate to indicate viable channel alternatives for born globals. The conventional way of pledging personal assets, raising resources, and...
Persistent link: https://www.econbiz.de/10009217170