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1. Shipping and globalization in the post-war era: Contexts, companies, connections- Niels P. Petersson, Stig Tenold and Nicholas J. White -- Part I: Contexts -- 2. The declining role of Western Europe in shipping and shipbuilding, 1900—2000- Stig Tenold -- 3. The emergence and evolution of...
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Purpose The purpose of this paper is to explore the nature of marketing communications of British shipping lines in the period from c.1840 to c.1970 to establish the extent to which these outputs reflect extant scholarship which points to the lack of innovation as a key reason for the demise of...
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