"Providing a wealth of advice surrounding nuanced ways of working, collaborating and thinking about your writing, this illuminating How to guide acts as an essential sourcebook for academics at any career stage. Seonaidh McDonald chronicles authentic stories, offers countless suggestions and...

Research on the impact of advertising on children has failed to keep pace with the rapidly changing media environment. Using an experimental approach, children’s responses towards traditional (television advertisement) versus new, hybrid advertising techniques (trailer, advergame, and their...