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How going green builds trusting beliefs
Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes; … - In: Business strategy and the environment 31 (2022) 1, pp. 297-311
Persistent link: https://www.econbiz.de/10012815480
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The influence of decision task on the magnitude of decoy and compromise effects in a travel decision
Kim, Jungkeun; Kim, Peter Beomcheol; Lee, Jin-soo; Kim, … - In: Journal of travel research : a quarterly publication of … 58 (2019) 7, pp. 1071-1087
Persistent link: https://www.econbiz.de/10012050722
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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Effect of normative and affective aspects on willingness to pay for domestic food products : a multiple price list experiment
Tomić, Marina; Alfnes, Frode - In: Journal of food products marketing 24 (2018) 6, pp. 681-696
Persistent link: https://www.econbiz.de/10011964742
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A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
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Compromise effect and consideration set size in consumer decision-making
Yoo, Jaewon; Park, Hyunsik; Kim, Wonjoon - In: Applied economics letters 25 (2018) 8, pp. 513-517
Persistent link: https://www.econbiz.de/10011854998
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
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Consumer social responsibility
Pigors, Mark; Rockenbach, Bettina - In: Management science : journal of the Institute for … 62 (2016) 11, pp. 3123-3137
Persistent link: https://www.econbiz.de/10011617090
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The value of non-personally identifiable information to consumers of online services : evidence from a discrete choice experiment
Glasgow, Garrett; Butler, Sarah - In: Applied economics letters 24 (2017) 4/6, pp. 392-395
Persistent link: https://www.econbiz.de/10011705359
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How consumers react to environmental information : an experimental study
Ertz, Myriam; François, Julien; Durif, Fabien - In: Journal of international consumer marketing 29 (2017) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10011709314