Purpose: The purpose of this study was to identify the relationship between customer values, satisfaction and loyalty in the context of Airbnb. Design/methodology/approach: The survey questionnaires were developed based upon review of previous studies. The samples were collected from US- based...

Purpose: Using the decision tree model, this study aims to understand the online travelers booking behaviors on Expedia.com, by examining influential determinants of online hotel booking, especially for longer-stay travelers. The geographical distance is also considered in understanding the...

Purpose: This study aims to examine the brand tourism effect observed in luxury hotels. The study assumed that when loyal customers of luxury hotels perceive two different types of non-loyal customers, loyal customers’ perceptions might influence their behavioral intention. In addition, two...