Management and Identification of High Potentials.- Marketing Concepts -- Marketing within Human Resources.- Market …In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such …. Contents Management and Identification of High Potentials Marketing Concepts Marketing within Human Resources Market Research …

saliency of this interface to corporate marketing scholars and practitioners alike. Design/methodology/approach – This article … domain of corporate marketing, this study confirms the extant literature, which suggests that, in addition to comprehending … implications – Within corporate marketing contexts, organisations should be mindful of the critical importance of the corporate …

. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …

Purpose The purpose of this paper is to understand the tensions that marketing practitioners in social enterprises … experience, and to explore how these tensions impact the development and implementation of marketing activities. Design … enterprises. The primary data comprises semi-structured interviews with senior marketing decision-makers, supplemented with …