In recent years, family firm identity has been introduced as one of the perspectives to explain how family involvement can result in a source of distinctiveness and competitive advantage for a family business. This paper introduces the idea of multiple family firm identities and explores...

Purpose – The interaction of the chief financial officer (CFO) with family and non‐family managers is important for the financial management of a family business to maximise wealth creation within the business. This paper explores the role and the possible conflict with managers from the...