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Persistent link: https://www.econbiz.de/10012116385
The author presents a peace-centered process of teaching marketing that she has implemented during 2001-2016 academic years with her undergraduate and graduate business students in various marketing courses, corporate social responsibility course, and summer seminars in the United States, Hong...
Persistent link: https://www.econbiz.de/10012048415
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Based five year field work (2006-2011) in China, the author interviewed 30 Chinese executives from 20 different foreign multinational enterprises. Only two companies chose to practice more communication with their suppliers despite interests in operational efficiency. Exemplifying an alternative...
Persistent link: https://www.econbiz.de/10010832592