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When should private label brands endorse ethical attributes?

Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217

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What claims best convey the quality of retailers' standard private label products?

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Do store image and price perception matter to store brand equity?

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Store-brand introduction and multilateral contracting

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Manufacturer's channel strategy with retailer's store brand

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How individual value structures shape smart shopping experience and brand choices : an international perspective

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The role of store brand spillover in a retailer’s category management strategy

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Why do hypermarkets extend their brands to a growing number of products?

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Quality competition between national and store brands

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Measuring national brands' equity over store brands

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