Purpose: This paper aims to investigate how brands’ social media activities (credible content delivery, co-creation and responsiveness) impact brand advocacy. The paper also examines the influence of brand advocacy on purchase intentions of brand advocates and the moderating effect of the...

Purpose – This paper aims to investigate what activities allow the firm to efficiently and effectively integrate social media into its strategic marketing activities. Design/methodology/approach – As the current research investigates a new area of focus in the literature, an exploratory...

Purpose – The purpose of this paper is to explore post‐international strategic alliance (ISA) establishment processes by exploring the interrelationships surrounding utilization as a resource coordinating activity, two communication dimensions (four communication factors) as the antecedents...

Purpose: Agile is the new popular management change method and agile has lots of momentum. Management consulting firms are promoting agile via articles and newsletters. While history does not repeat itself, it often rhymes, and thus agile will probably be a successful change effort in some...

Much debate has occurred in the extant literature as to whether socially responsible actions undertaken by firms result in improved financial performance. One key dimension of social responsibility is environmental initiatives and programs. While the purchasing function can create value and...

The establishment of private communities on Internet-based transportation networks is a relatively new trend that has met with mixed success. Within industry, there has been uncertainty over the costs and benefits of these communities to shippers and carriers. Through a theoretical model based...