Research on organizational justice in sport has evolved during the past fifteen years. Much of that research has focused on the perceived fairness of equity, equality, and need when making resource distributions (distributive justice) in intercollegiate athletics. Generally, those involved with...

Purpose: The purpose of this paper is to examine how Olympic audiences utilized Twitter to follow American National Governing Bodies (NGBs) during the 2016 Rio Olympic Games. Design/methodology/approach: Guided by economic demand theory, the researchers sought to explore whether factors such as...

The Japanese Professional Soccer League (J. League) began in 1993 and was the first professional soccer league in Japan. After an initial period of strong interest, spectator support for the League has declined. The primary purpose of the current study was to develop a means for measuring...

The purpose of this study was to examine conditions impacting fans' preference for watching their most disliked team and their favourite team. Previous work found that National Football League fans clearly preferred watching the favourite team, but only preferred watching the disliked team when...