Lin, Chiawu; Chu, Tsai-Hsin; Chang, Kuo-I - In: Asian Case Research Journal (ACRJ) 13 (2009) 02, pp. 179-202
This case discussion looks at the challenges that an enterprise might face during its transition into a new industry by describing Kung Long Corporation's transition from the stone industry to the deep-sea water industry. Kung Long's case reveals the importance of strategy formulation when an...