Bienstock, Carol C.; DeMoranville, Carol W.; Smith, … - In: Journal of Services Marketing 17 (2003) 4, pp. 357-378
What is the best way for service organizations to evaluate and motivate service employees so that customers are retained and new customers are attracted? What motivates service employees to deliver high quality service? Are there actions a service organization can take, e.g. way of evaluating,...