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Consumer behaviour : a practic...
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Konsumentenverhalten
29,310
Consumer behaviour
29,308
Relationship marketing
4,668
Beziehungsmarketing
4,667
Markenführung
4,137
Brand management
4,136
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3,598
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3,594
Customer satisfaction
3,008
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3,008
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2,871
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2,871
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2,754
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2,754
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2,666
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2,657
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2,366
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2,366
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2,159
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2,123
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1,920
Retail trade
1,913
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1,833
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1,830
Emotion
1,785
Werbewirkung
1,774
Advertising effects
1,772
Viral marketing
1,685
Virales Marketing
1,685
Electronic Commerce
1,631
E-commerce
1,610
Advertising
1,452
Werbung
1,432
Experiment
1,416
Confidence
1,266
Vertrauen
1,263
Preismanagement
1,072
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1,072
Personality psychology
1,020
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Han, Heesup
88
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67
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57
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54
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50
Loureiro, Sandra Maria Correia
47
Kim, Jungkeun
41
Thaichon, Park
41
Hollebeek, Linda D.
40
Belk, Russell W.
39
Phau, Ian
37
Rana, Nripendra P.
36
Kim, Seongseop
35
Ko, Eunju
35
Lusk, Jayson L.
34
Nayga, Rodolfo M.
32
Wu, Luorong
32
Japutra, Arnold
31
Ahn, Jiseon
29
Balaji, M. S.
29
Grewal, Dhruv
29
Park, Jungkun
29
Prashar, Sanjeev
28
Vrontis, Demetris
28
Gázquez-Abad, Juan Carlos
27
Jang, Soocheong
27
Law, Chun Hung Roberts
27
Hwang, Jinsoo
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Quach, Sara
26
Rahman, Zillur
26
So, Kevin Kam Fung
26
Dhir, Amandeep
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Kumar, V.
25
Liu, Qing
25
Zhang, Lu
25
Arli, Denni
24
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Edward Elgar Publishing
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Springer International Publishing
10
Organisation for Economic Co-operation and Development
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Technische Universität Braunschweig
7
NetLibrary, Inc
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Nomos Verlagsgesellschaft
6
Peter Lang GmbH
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Springer-Verlag GmbH
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De Gruyter Oldenbourg
5
Taylor and Francis.
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Deutscher Dialogmarketing Verband
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Springer Gabler <Firma>
4
Taylor and Francis
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Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
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Helmut-Schmidt-Universität
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Information Resources Management Association
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International Finance Corporation
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Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
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World Bank
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World Bank Group
2
World Tourism Organization
2
Accenture GmbH <Kronberg im Taunus>
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
COVID-19-Consumer Law Research Group
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Chronos Verlag
1
City of London Gas Consumers' General Committee
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Consumers' Association
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Journal of retailing and consumer services
1,533
Journal of business research : JBR
1,454
International journal of hospitality management
575
SpringerLink / Bücher
370
International journal of consumer studies
321
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
257
Tourism management : research, policies, practice
245
The journal of product & brand management
230
Technological forecasting & social change : an international journal
225
Journal of marketing communications
221
Management science : journal of the Institute for Operations Research and the Management Sciences
220
Journal of travel and tourism marketing
219
Journal of Islamic marketing
214
The journal of brand management : an international journal
199
International journal of advertising : the review of marketing communications
197
Journal of international consumer marketing
194
Working paper / National Bureau of Economic Research, Inc.
193
International journal of contemporary hospitality management
192
Journal of retailing
185
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
182
Marketing intelligence & planning
181
Journal of hospitality marketing & management
172
Discussion paper / Centre for Economic Policy Research
169
Journal of promotion management : innovations in planning and applied research
167
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of the Academy of Marketing Science
161
The international review of retail, distribution and consumer research
158
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
156
Journal of strategic marketing
152
Discussion papers / CEPR
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
144
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
141
Journal of marketing
139
Marketing letters : a journal of research in marketing
139
European journal of marketing
138
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
137
Journal of internet commerce
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ECONIS (ZBW)
29,972
USB Cologne (EcoSocSci)
19
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1
User resistance to information system implementations : a dual-mode processing perspective
Campbell, Robert Hugh
;
Grimshaw-Aagaard, Mark
- In:
Information systems management
33
(
2016
)
2
,
pp. 179-195
Persistent link: https://www.econbiz.de/10011529801
Saved in:
2
Determinants of self-service technology adoption and implementation in hotels : the case of China
Liu, Chun
;
Hung, Kam
;
Wang, Dan
;
Wang, Sha
- In:
Journal of hospitality marketing & management
29
(
2020
)
6
,
pp. 636-661
Persistent link: https://www.econbiz.de/10012256159
Saved in:
3
Examination of organizational learning mechanisms for successful implementation of quality programs
Kaziliūnas, Adolfas
- In:
Issues of business and law
3
(
2011
),
pp. 85-94
Persistent link: https://www.econbiz.de/10009425116
Saved in:
4
Methodological aspects of implementation of business process outsourcing
Klimas, Darius
;
Ruzevicius, Juozas
- In:
Issues of business and law
2
(
2010
),
pp. 12-26
Persistent link: https://www.econbiz.de/10009425245
Saved in:
5
Effective implementation of health information technologies in U.S. hospitals
Khatri, Naresh
;
Gupta, Vishal
- In:
Health care management review : HCM review
41
(
2016
)
1
,
pp. 11-21
Persistent link: https://www.econbiz.de/10011421752
Saved in:
6
Entrepreneurship in regulated markets : framing contests and collective action to introduce pay TV in the U.S.
Gurses, Kerem
;
Ozcan, Pinar
- In:
Academy of Management journal : AMJ
58
(
2015
)
6
,
pp. 1709-1739
Persistent link: https://www.econbiz.de/10011427794
Saved in:
7
Striving for product development excellence - lessons learned from the implementation of lean management
Rittiner, Florian
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011333192
Saved in:
8
Evidence of the impact of methods of implementation of IFRS on the relevance of accounting information
Alami, Youssef
;
Rachid, Ouezzani Mohamed
- In:
Business and Economic Research : BER
5
(
2015
)
1
,
pp. 227-242
Persistent link: https://www.econbiz.de/10011344190
Saved in:
9
Fifty ways to leave a child behind : idiosyncrasies and discrepancies in states' implementation of NCLB
Davidson, Elizabeth
;
Reback, Randall
;
Rockoff, Jonah E.
; …
-
2013
Persistent link: https://www.econbiz.de/10009744090
Saved in:
10
Implementing corporate social responsibility: empirical insights on the impact and accountability of the UN global compact
Schembera, Stefan
-
2012
Persistent link: https://www.econbiz.de/10009751339
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