This book offers a comprehensive and readable introduction to modern business and data analytics. It is based on the use of Excel, a tool that virtually all students and professionals have access to. The explanations are focused on understanding the techniques and their proper application, and...

How and to what extent do decisions affect business performance? Despite years of study by academic researchers and industry practitioners, there still remains a need to draw a clear and established connection between decision making and performance. By closely examining consequential business...