Haase, Janina; Wiedmann, Klaus-Peter; Labenz, Franziska - In: Journal of Consumer Marketing 35 (2018) 6, pp. 565-576
Purpose: Sensory perception is an important factor to understand and effectively appeal to consumers. As consumers process information consciously and subconsciously, both perception levels (explicit and implicit) are essential to investigate. This paper aims to analyze the effects of explicit...