The present research investigates if and how a more digitally centered communication between supervisors and employees satisfies employees’ needs regarding the communication with their supervisors and influences employees’ attitudes toward the supervisor and the job. In a cross-sectional...

Der Aufbau starker Marken ist langwierig und kostenintensiv. Insbesondere in Anbetracht begrenzter Ressourcen kann das Markencontrolling durch die Gewährleistung von Effizienz und Effektivität dabei einen bedeutsamen Beitrag für eine erfolgreiche Markenführung leisten. Um dieser Aufgabe...

Purpose Research on implicit followership theories – that is, individually held assumptions about how followers are and how they should be – is still in its infancy. The few existing approaches differ in what they define as the object of these theories. The authors consider the lack of two...