This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal...

This book describes and refutes thirteen ideas involving free market principles and the US economic system, arguing that these (mostly familiar) ideas are myths. The myths are deeply ingrained in the United States' self-image and in political discourse, and are hailed as indisputable,...

This book discusses the current landscape of our market economy, which is in the hands of financiers and billionaires who decrease competition as well as consumer power. In order for society to fully thrive and provide its members higher living standards and quality of life, it must distribute...

Chapter 1: Introduction -- Chapter 2: The war before the war: Limiting the New Deal, 1933-39 -- Chapter 3: Making the most of mobilization, 1939-41 -- Chapter 4: Life on the Periphery, 1941-43 -- Chapter 5: Coming in from the cold: post-war visions crystalize, 1944-45 -- Chapter 6: From strength...