Bobelyn, Annelies; Claryse, Bart; Wright, Mike - In: Journal of Research in Marketing and Entrepreneurship 23 (2021) 1, pp. 41-59
Purpose: This paper aims to study the effect of two important marketing decisions on the extent of value capturing by the firm owners. First, it addresses the debate whether acquirers of young technology-based firms value targets that span multiple technology and market categories indicating...