Unternehmen sind historisch gewachsene Bausteine der modernen Welt. Ihre Leistungskraft entscheidet über die Wettbewerbsfähigkeit von Ländern und den Lebensstandard ihrer Bürger. Unternehmen sind zugleich politische Akteure, die auch soziale und kulturelle Zusammenhänge stiften. Diese...

This article suggests that the distinction between family and managerial capitalism is not as clear as often assumed and presents empirical evidence for hybrid forms of governance. It is based on a case study of Europe's largest media company, Bertelsmann AG, which grew from a mid-sized firm...

In 1933 the German advertising industry welcomed the Nazi regime because it promised to overcome the Great Depression and to improve the trade's organisation and social status. Hitler's government immediately subjected advertising to comprehensive political regulation, which was not in every...

Purpose – The purpose of this paper is to understand how Agfa, a division of IG Farben and Germany's leading producer of photographic equipment, adapted its marketing strategy to the new political environment created by the Nazi regime. This was a time when many consumer goods manufacturers...