The business environment is at present moving through a dynamic and turbulent phase driven by technological change, globalisation, and increasingly competitive markets. This paper sets out to review the impact of the Internet on the business processes that support marketing, sales and the supply...

Conceptual arguments favouring a relational rather than a transactional approach to the study of buyer‐seller relationships are now well understood. However, attempts to quantify the factors contributing towards relationship quality have been held back by the complexity of the underlying...