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Changes in approach to customer loyalty
Szczepańska, Katarzyna; Gawron, Patryk Paweł - In: Contemporary economics 5 (2011) 1, pp. 60-69
The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors affecting customer loyalty and a statement that the concept of...
Persistent link: https://www.econbiz.de/10009244299
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Is there a relation between religiosity and customer loyalty in the Chinese context?
Tang, Gui; Li, Dong - In: International journal of consumer studies 39 (2015) 6, pp. 639-647
Persistent link: https://www.econbiz.de/10011418945
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Model for measuring customer loyalty towards a service provider
Skačkauskienė, Ilona; Vilkaitė-Vaitonė, Neringa; … - In: Journal of business economics and management 16 (2015) 6, pp. 1185-1200
Persistent link: https://www.econbiz.de/10011421758
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Structural equation model of customer loyalty : case study of traditional retail shop customers in Hatyai District, Songkhla Province, Thailand
Songsom, Anuwat; Trichun, Charlee - In: Journal of management research 5 (2013) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10009727801
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Exploring the link between customer experience-loyalty-consumer spend
Srivasta, Mala; Kaul, Dimple - In: Journal of retailing and consumer services 31 (2016), pp. 277-286
Persistent link: https://www.econbiz.de/10011528711
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Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications
Schulten, Matthias Bernhard; Schaefer, Fabian - In: The international review of retail, distribution and … 25 (2015) 5, pp. 516-528
Persistent link: https://www.econbiz.de/10011534176
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Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty : a case study of home appliances business
Lunardo, Renaud; Bressolles, Gregory; Durrieu, François - In: Journal of retailing and consumer services 30 (2016), pp. 67-83
Persistent link: https://www.econbiz.de/10011473147
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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Discernment of youth towards e-retailing in Asian and Gulf marketing territories
Mathews, Soney; Varshney, Seema; Jassel, Jagdeep Singh - In: E-retailing challenges and opportunities in the global …, (pp. 183-204). 2016
Persistent link: https://www.econbiz.de/10011506292