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Vorwort zur 1. Auflage Dieses Buch hat eine lange Vorgeschichte. Sie beginnt damit, daß Peter Dowling aus Melbourne und Randall Schuleraus New York vor neun Jahren gemeinsam das erste Lehrbuch für das Internationale Personalmanagement schrieben. Als Folge der weltweit engeren wirtschaftlichen...
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'This is a terrific book. With English now established as the lingua franca of business, some might be tempted to assume that language isn't a big deal any more in the world of business. But the authors show how mistaken this assumption is. With a mix of careful of research and detailed...
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This article presents an opposing view to the current populist position that corporate culture can be utilised to bind the multinational together. It critically examines the appropriateness of corporate culture as a 'soft' control mechanism, concluding that highly committed, inculcated managers...
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This paper discusses the effectiveness of corporate culture as a control mechanism in the multinational context. While there is widespread managerial support for its use, there is also considerable challenge to the idea that corporate culture can be 'managed'. A review of relevant literature...
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