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Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666

Marketing : ZFP ; journal of research and management

München : Beck; München : Vahlen; München : GBI [[-2009]] - 1.1979 -

Persistent link: https://www.econbiz.de/10008670185

Young consumers : insight and ideas for responsible marketers

Bingley : Emerald; [Erscheinungsort nicht ermittelbar] … - 3.2002,2 -

Persistent link: https://www.econbiz.de/10003380466

Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...

Schwarzkopf, Stefan (ed.); Gries, Rainer (contributor); … - 2010 - 1. publ.

address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- …

Persistent link: https://www.econbiz.de/10008651345

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (ed.); Langan, Ryan (ed.) - 2016 - Paperback edition

Persistent link: https://www.econbiz.de/10011418974

Analyzing the cultural diversity of consumers in the global marketplace

Alcantara-Pilar, Juan Miguel (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011305438

Competitive social media marketing strategies

Ozuem, Wilson; Bowen, Gordon - 2016

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by...

Persistent link: https://www.econbiz.de/10011454383

Handbook of research on strategic retailing of private label products in a recovering economy

Gómez-Suárez, Mónica (ed.); … - 2016

as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being …

Persistent link: https://www.econbiz.de/10011513146

Handbook of research on consumerism and buying behavior in developing nations

Gbadamosi, Ayantunji (ed.) - 2016

"This book takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features...

Persistent link: https://www.econbiz.de/10011498981

The marketing book

Baker, Michael John (ed.) - 2003 - 5th ed

Chapter 7. Business-to-business marketing: organizational buying behaviour, relationships and networksChapter 8 …. Marketing research; Chapter 9. Quantitative methods in marketing; Chapter 10. Market segmentation; Part Three: Managing the … Marketing Function; Chapter 11. Managing the marketing mix; Chapter 12. New product development; Chapter 13. Pricing; Chapter 14 …

Persistent link: https://www.econbiz.de/10011479531

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