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Market response models : econometric and time series analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, … - 2002 - Second Edition
Response Models for Marketing Management -- Markets, Data, and Sales Drivers -- Market Response in Stationary Markets … Response in Evolving Markets -- Single Marketing Time Series -- Multiple Marketing Time Series -- Solving Marketing Problems … with ETS -- Empirical Findings and Managerial Insights -- Making Marketing Plans and Sales Forecasts -- Conclusion …
Persistent link: https://www.econbiz.de/10013523155
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Contemporary research in e-marketing : Volume 1
Krishnamurthy, Sandeep (contributor) - 2005
-Mail: Role for a Trusted Third Party? Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing … Files and Online Experiments to Enhance Internet Marketing Charles F. Hofacker, Jamie Murphy -- CRM, KDD and Relationship … Marketing: Requisite Trio for Sustainable E-Marketing Nikhilesh Dholakia, Jounghae Bang, Ruby Roy Dholakia -- An Interactive …
Persistent link: https://www.econbiz.de/10014021472
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The Econometrics of Individual Risk : Credit, Insurance, and Marketing
Jasiak, Joann; Gourieroux, Christian - 2015
The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes. But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as...
Persistent link: https://www.econbiz.de/10014481711
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Marktorientierte Führung : im wirtschaftlichen und gesellschaftlichen Wandel
Bruhn, Manfred (contributor); Meffert, Heribert (honouree);  … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515401
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The marketing book
Baker, Michael John (contributor) - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10009528254
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Behavioral predictive modeling in economics
Songsak Sriboonchitta (ed.); Kreinovich, Vladik (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10013260288
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Deal Resulting : Neue Aufträge professionell gewinnen Komplexe Verhandlungen exzellent führen Folgeaufträge erfolgreich verhandeln
Lasko, Wolf W. - 2016
1. Teil: Die Strategie für den Verkaufserfolg schmieden -- 2. Teil: Taktiken für einen starken Auftritt in der Verhandlung entwickeln -- 3. Teil: Effektive Instrumente für Ihre persönliche Deal-Resulting-Taktik.
Persistent link: https://www.econbiz.de/10014017520
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Die Zukunft des Electronic Business
Albach, Horst (ed.); Hummel, Johannes (ed.) - 2003
I -- E-Business — Quo Vadis? Analyses and Perspectives -- Geschäftsmodelle — ein Modebegriff auf der Waagschale -- Kundenbindungsmanagement bei Internet-Geschäftsmodellen — eine empirische Analyse -- II -- E-Strategie am Beispiel der Deutschen Bank — ein Bericht aus der Praxis --...
Persistent link: https://www.econbiz.de/10013509258
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Werbe- und Konsumentenpsychologie
Felser, Georg - 2015 - 4. erweiterte und vollständig überarbeitete Auflage
der Forschung oder in der Marketing-Anwendung, oft unter Bezeichnungen wie Neuromarketing?, ?Implicit Marketing? oder …
Persistent link: https://www.econbiz.de/10014006194
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The creation and analysis of employer-employee matched data
Haltiwanger, John C. (contributor) - 1999 - 1st ed
This book consists of a selected subset of papers presented at the International Symposium of Linked Employer-Employee Data, held in Washington DC, in May 1998 - to address the creation and analysis of such matched data in an environment that safeguards respondent confidentiality. The conference...
Persistent link: https://www.econbiz.de/10009628679