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The aim of this paper was to analyze what are the mechanisms and techniques of science commercialization in the second half of the XX century. The object of the analysis were the articles published in the years 1945-2000 in 5 leading popular sciences monthly magazines in Poland. 762 articles...
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exposes three unique qualities of kitsch − exaggeration, disconcertment, and subversive sensibility − that are substantially … limitations/implications The “radical intertextuality” of online memes sustains the participatory culture in which kitsch becomes …-celebrity culture by incorporating popular concepts and practices, such as kitsch, meme, parody, and sharing, which synergistically …
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As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to:...
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This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...
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Public health has, for many years, been concerned with efforts to increase the efficiency of health care delivery, to measure changes in health care resource utilization and associated costs, and to link these changes to different types of interventions. These efforts, as well as collaboration...
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