Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...

Giving a structured overview of the field of interorganizational relations, this handbook presents current thinking and research from international experts. It includes the study of strategic alliances, joint ventures, partnerships, networks and other forms of relationship between organizations.

This handbook offers a synthesis of the inputs and dynamics that shape the core ideas and practices of strategy and management. The authors consider the historical development and address the central problems and approaches of strategic management

The 'International Handbook of Organizational Crisis Management' provides a comprehensive and coherent base of the latest understanding of organizational crisis management drawn from prominent scholars and practitioners around the globe

This book outlines an integrative framework for business-model innovation in the paradigm of the Internet of Things. It elaborates several tools and methodologies for the quantitative, qualitative, analytical and effectual evaluation, and analyzes their applicability and efficiency for several...

This book is the first to present a rich selection of over 30 real-world cases of how leading organizations conduct Business Process Management (BPM). The cases stem from a diverse set of industry sectors and countries on different continents, reporting on best practices and lessons learned. The...