"eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and...

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone...

Purpose – To investigate how an individual's value structure influences his/her attitudes toward others who are dissimilar and the moderating effects of age, gender, race, and religiosity on this relationship. Design/methodology/approach – A sample of 165 respondents completed the 56‐item...