This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Response Models for Marketing Management -- Markets, Data, and Sales Drivers -- Market Response in Stationary Markets -- Design of Static Response Models -- Design of Dynamic Response Models -- Parameter Estimation and Model Testing -- Market Response in Evolving Markets -- Single Marketing Time...

As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to:...

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...

Public health has, for many years, been concerned with efforts to increase the efficiency of health care delivery, to measure changes in health care resource utilization and associated costs, and to link these changes to different types of interventions. These efforts, as well as collaboration...

Entrepreneurship is recognized as critical for the growth of both individual firms and overall economies. Entrepreneurship fosters the introduction of new products, processes and organizations. It provides the flexibility and dynamism required for responding to new market opportunities and...

This volume brings together a set of studies analyzing different aspects of food and agriculture in the Middle East and North Africa (MENA). This sector is of crucial importance to the MENA economies, especially in terms of employment. Agriculture is particularly important for the poor, both on...