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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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"Thinking" about business markets : a cognitive assessment of market awareness
Bonney, Leff; Davis-Sramek, Beth; Cadotte, Ernest R. - In: Journal of business research : JBR 69 (2016) 8, pp. 2641-2648
Persistent link: https://www.econbiz.de/10011506185
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Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew; Harvey, John; Goulding, James; Smith, Gavin - In: Marketing theory 21 (2021) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
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Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough; Zarei, Azim; Nikabadi, Mohsen Shafiei - In: Journal of internet commerce 19 (2020) 4, pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
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Matching organizational frame of reference and business strategy with contemporary marketing practices : evidence from Arab world
Farha, Allam Abu - In: International journal of emerging markets 11 (2016) 4, pp. 533-549
Persistent link: https://www.econbiz.de/10011588209
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A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Minton, Elizabeth A.; Cornwell, T. Bettina; Kahle, Lynn R. - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 309-321
Persistent link: https://www.econbiz.de/10011695073
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Getting my tat on ... and off : consumer explanation of tattoos’ roles in presentation-of-self in everyday life
Coleman, Linda Jane; Cote, Lauren E.; Gu, Jian; … - In: Journal of global scholars of marketing science : … 27 (2017) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10011703042
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Social influence of hubs in information cascade processes
Kim, Joohyun; Kwon, Ohsung; Lee, Duk Hee - In: Management decision : MD 55 (2017) 4, pp. 730-744
Persistent link: https://www.econbiz.de/10011704354
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The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions
McClaren, Nicholas; Vocino, Andrea - In: The journal of business & industrial marketing 32 (2017) 1, pp. 110-124
Persistent link: https://www.econbiz.de/10011609330
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Exploring creative marketing thought : divergent ideation processes and outcomes
Titus, Philip A. - In: Psychology & marketing 35 (2018) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10011970156