In this paper we address two research gaps in the extant Corporate Social Responsibility (CSR) literature. The first gap results from a lack of understanding of different patterns of CSR engagement with respect to CSR communication and implementation. The second gap concerns limited knowledge...

This volume introduces and examines the key issues, methods models and debates that define the field of marketing today. Each of the over 40 entries is made up of a definition, summary broader discussion, examples and illustrations and key literature and further reading

Cases on Information Technology Planning, Design and Implementation brings together a variety of real-life experiences showing how other companies and organizations have successfully, or not so successfully, planned, designed, and implemented different applications using information technology....