Marketing Research is probably most widely known to the public through the activities of attractive young ladies who stop you in the streets to ask a whole series of apparently disconnected questions. How many cars do you run? When did you last beat your wife? Can you tell margarine from butter,...

Reviewing sources of information in the EEC in a short paper requires a certain facility for avoiding the very problems that cause the most difficulty in practice. This paper can only, therefore, be considered as a guide to the guides of sources of marketing information in the EEC. In finding...

Purpose The paper aims to explore whether different models of public sector audit exist in China without adhering to the goals and objectives of public sector audit systems in democratic jurisdictions. Design/methodology/approach The study is based on a single embedded case study involving...

The purpose of this book is to publish the ideas of the late Herbert Simon and sympathetic economists, on the subject of bounded rationality, economics, cognitive science and related disciplines, and to reprint some of Professor Simon’s classic papers which have appeared in journals not widely...