Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology...

Part A - Business models as a management concept -- Introduction -- The business model concept -- Business model concepts in literature -- Distinction and aims of business models -- Part B - Structure of business models -- Introduction -- Structure of the value creation in business models --...