Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic,...

"This book presents the development of the concept of business architecture. It covers the determination of the right information to describe the organization, the analysis to find out information. It includes the best systematic approach for how the company works, how it is designed to make a...