This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...

This book examines state-state relations and new forms of state business relations that have emerged with an increase in China’s foreign direct investments in Malaysia. Focusing on investments in the industrial sector and through in-depth case studies, this book adopts a novel framework to...

Environmental Accounting in Action studies the experiences of Namibia, Botswana and South Africa, the core countries of a unique, regional environmental accounting programme in Southern Africa. Covering minerals, forestry, fisheries and water, each chapter provides important lessons about...

Chapter1.Introduction -- Chapter2.Shigenobu Nagamori and Nidec Corporation-Realize No.1 Motor Company through Developing a Knowledge-Creating Company -- Chapter3.Jun Lei and Xiaomi-Build Amazing Products with Honest Prices and Let Everyone Enjoy the Fun of Technology -- Chapter4.Guotian Liu and...

1. Introduction - State-State Relations and New State-Business Relations: China in Malaysia -- 2. State-Business Relations – Multinational SOEs, GLCs, and SMEs -- 3. Chinese Investment Case Studies from Malaysia -- 4. Analysing Chinese Investment Case Studies from Malaysia -- 5. Conclusion.

Wissensmanagement unter dem systemtheoretischen Ansatz -- Blue Ocean Strategy -- Zukunftsforschung am Beispiel Smart -- Aufbau eines neuen Schutzrechtsmanagements nach einem Schadensfall -- Wettbewerbs- und marketingorientiertes F&E-Management im Anlagenbau -- Roadmapping -- IT: integriertes...