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The Economic Impact of Digital Technologies offers a profoundly illuminating examination of ICT transformations in Europe and its critical role in greater social inequality. It presents scholars and policy makers with original and practical tools to benchmark and assess the ICT diffusion and...
Persistent link: https://www.econbiz.de/10011850637
The proliferation of new information technologies throughout the world has raised some important questions for policymakers as to how developing countries can benefit from their diffusion. This important volume compares the advantages and disadvantages of the IT revolution through detailed...
Persistent link: https://www.econbiz.de/10011850760
Vorwörter -- 1. Marketing und die IT-Branche -- 2. Das richtige Marketing-Verständnis -- 3. Zum Kaufverhalten von Privat- und Geschäftskundenmärkten -- 4. Produkt- und Geschäftsarten in der IT-Branche -- 5. Prozesse im IT Marketing -- Quellen- und Sachverzeichnis.
Persistent link: https://www.econbiz.de/10014020392
Mit dem Begriff der Innenwelt der Ökonomie adressiert der vorliegende Band die vielfältigen Eintrittspunkte von ökonomischem Wissen in die Wirtschaft. Dieses Wissen ist nicht auf die Wirtschaftswissenschaft beschränkt. Vielmehr findet ökonomisch relevante Wissensproduktion auch in der...
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"This book investigates the ethical frameworks within modern corporations and their impact on the communities they serve, focusing on autonomous decision making in complex quandaries"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011546180
Preface; Acknowledgements; Further acknowledgements; Abbreviations; 1. Institutions: the web of human life; 2. Institutions: the individual and the society; 3. Institutions: coordination and conflict; 4. Institutional economics: different positions; 5. Rationality; 6. Preferences and values; 7....
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