This article identifies and articulates the foundations of the theoretical approach of the new book ‘<italic>Soft innovation: Economics, product aesthetics and the creative industries</italic>’ by Professor Paul Stoneman. This book is likely to open a new research area within the economics of innovation. The...

It is only recently that EU policies have started defining targets for waste reduction despite waste prevention being at the top of the ‘waste hierarchy’. Against this backdrop, we examine whether individual behaviour towards waste reduction is more strongly driven by extrinsic motivations...