Markets in modern India : embedded, contested, pliable / Sebastian Schwecke and Ajay Gandhi -- Banking in the bazaar : the Nattukottai Chettiars / David Rudner -- Space in motion : an uneven narrative of urban private property in Bombay / Nikhil Rao -- Magic of business : occult forces in the...

"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a...