ZONG, JICHUAN; KNETSCH, JACK L. - In: The Singapore Economic Review (SER) 58 (2013) 01, pp. 1350001-1
Given the pervasive evidence that people typically value changes in terms of comparisons to a reference state, and that they commonly value losses and reductions of losses more than gains, current risk assessment and valuation practice is likely to lead to systematic bias and distorted guidance....